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2012 Macworld Predictions →

John Moltz, editor in chief, Crazy Apple Rumors

Mac OS X: Tired of languishing in iOS’s shadow, Mac OS X will rebel by getting a tattoo against Tim Cook’s expressed wishes—possibly a tribal arm band or a something edgy to show its own OS, like THUG LIFE. A furious Cook will threaten to revoke OS X’s car privileges and the whole thing will blow up at WWDC where OS X will storm off the stage, leaving Cook standing there with iOS (which the Mac OS will claim is his favorite anyway so what difference does it make? God, NO ONE UNDERSTANDS ME!).

iOS: Having given iOS a major upgrade to its notification system in 2011, Apple will implement an even more startling upgrade in 2012: pre-notifications. Using patented time-displacement technology, Apple will deliver pre-notifications for events that will be happening to you shortly, such as “Your brother will call you in 15 minutes”, “The milk in your refrigerator will go bad at 3:15 PM” and “Hear that clock tower chiming midnight? You’ll be dead by the time the bells stop. Make peace with whatever god(s) you worship”. Google will attempt to copy the feature by using the open-source “Magic 8-Ball” system.

Hardware: Sexbots. I’ve long said that only Apple can deliver the kind of product quality and smooth user experience that will make this currently niche product category really take off, and I believe 2012 will be the year Apple makes it happen. (Well, belief and hope are often so mixed up that it’s hard to tell them apart. But why not 2013? Seriously, why not, Apple? Because if there’s some barrier you need our help overcoming, we’re all ears.)

Pie-in-the-sky wish: That’s it exactly. Pie…in the sky. Apple will launch a series of satellites to create an orbital pie-delivery system, eradicating world hunger by delivering fruit-filled goodness anywhere in the world. This will also set the company up for 2013 when it will deliver a shiny aluminum solution for obesity.

I hope all of these come true.

Verizon iPhone Shows You Can’t Win: Carriers Hold the Cards →

altidude:

Next on “Today in DUH!..

An article worth reading for everyone who hates AT&T and think Verizon is some kind of knight on a white horse coming to save the day for iPhone users.

Source : altidude

I think there’s less of a problem than people think, and to be fair, this is a concern about AT&T, not Apple, and is more of a non-issue now that Verizon is coming into the picture.
Sure, if you live in New York City, you’re going to get bad reception. That’s been a given for a few years. AT&T was bandwidth-shocked when the iPhone became so popular and I don’t think anyone at AT&T imagined as many people would bog down their networks with so much traffic. As of late, I think AT&T’s gotten their act together though. They made a clear delineation in data packages instead of just giving everyone Unlimited plans, so now that people who use the most bandwidth, pay for the most bandwidth. AT&T also waited to allow tethering because they knew their networks across the country weren’t ready for it. AT&T has also had a greater presence at national events; for example at SXSW this year, AT&T setup WiFi hotspots all over the city, portable 3G towers, and distributed antenna nodes all over the convention center. Why? Because the year before they learned that 10,000 geeks and nerds on their iPhones at the same time really brings a standard network to its knees, so they made certain not to let the same mistake happen twice.
Over the last 18 months that I’ve had my iPhone, I just haven’t seen the problems that others have seen. At first, I was more than happy to join the parade of people taking shots at AT&T all of the time, but I quickly realized that sometimes a call just gets dropped because you’re walking into an elevator. And that’s what happens when you go into elevators, regardless of who your carrier is.
When I took advantage of AT&T’s app, Mark the Spot, which gives you a channel by which you can report dropped calls, crappy reception, or any other network problems to AT&T, I noticed that a lot of the time I was making reports, it was more common that I was in the lower depths of a building that used to be a parking structure — the equivalent of a bunker. But at work, on the street, in my car, at home, or in a standard building, I haven’t had any problems. I’ve driven 35 miles while on the phone with someone, going from Milwaukee to home, and have had the call not get dropped despite the fact I was bumped between numerous cell towers along the way.
If I had to guess what the real problem with AT&T is, it’s that they didn’t get on the ball fast enough. They were like the RIAA clutching onto CD’s when MP3 players got big, and like newspapers when RSS feeds and blogs became popular. AT&T was late to the game and they’ve been dumping money left and right into getting their networks scaled up appropriately and that doesn’t happen overnight. While today I would say that aside from a few cities, AT&T is actually doing quite well, a culture of knocking them for every little thing has snowballed into a goat-sacrificing bloody hatefest of apocalyptic doom. With such a widespread mutual hatred that people built up early against AT&T, now even when they do things right a lot of people are still complaining because they didn’t do the right thing right. They improved cell coverage in that city but not my city.
But the culture that’s built up around knocking AT&T for bad service blows normal problems out of proportion. Walking into an elevator and having a call dropped gets instantly labeled as a problem with AT&T that AT&T should know how to prevent, and because of the exclusivity of the iPhone, anyone who hears any complaint about a dropped call on an iPhone automatically thinks it’s AT&T’s fault, even though you walked into an elevator or were making your call from the equivalent of an underground fallout shelter (which are the number 1 and number 2 places I have calls dropped). Any other phone on the market, people don’t make such a sudden connection — blame doesn’t automatically point at the carrier. If I’m on my no-name pay-as-you-go el-cheapo phone and I make a complaint to my friends about my phone dropping a call — nobody will know or care the difference about who the carrier is. If I say my iPhone dropped the call, though, everyone likes to take a moment to make a mockery out of AT&T, because it’s easy to make fun of AT&T, because people have been mocking AT&T for several years now because of the iPhone reception.
And what do I think is going to happen when Verizon gets the iPhone? I think they’ll either do spectacularly well in comparison because they’ll have learned from AT&T’s mistakes and have had several years to build up their network infrastructure (plus now the iPhone users of the country will be split among two networks instead of all sucking up the bandwidth on the same network), or they’ll do spectacularly awful because so many people will flock to them at first that they’ll also be bandwidth-shocked. Either way, it plays out better for them because people will consider them the underdog, and more importantly, people will think of them as not AT&T. Meanwhile, in places where AT&T doesn’t have enough supply for all of the demand in cell coverage, I think coverage will improve when network traffic is divided between two networks.
With all of that said — through my travels and my 18 months of never being more than 20ft. away from my phone for more than a few minutes at a time, I just don’t think I’ve found a lot of reasons in my personal experiences to complain about that I’d blame AT&T or Apple for.

I think there’s less of a problem than people think, and to be fair, this is a concern about AT&T, not Apple, and is more of a non-issue now that Verizon is coming into the picture.

Sure, if you live in New York City, you’re going to get bad reception. That’s been a given for a few years. AT&T was bandwidth-shocked when the iPhone became so popular and I don’t think anyone at AT&T imagined as many people would bog down their networks with so much traffic. As of late, I think AT&T’s gotten their act together though. They made a clear delineation in data packages instead of just giving everyone Unlimited plans, so now that people who use the most bandwidth, pay for the most bandwidth. AT&T also waited to allow tethering because they knew their networks across the country weren’t ready for it. AT&T has also had a greater presence at national events; for example at SXSW this year, AT&T setup WiFi hotspots all over the city, portable 3G towers, and distributed antenna nodes all over the convention center. Why? Because the year before they learned that 10,000 geeks and nerds on their iPhones at the same time really brings a standard network to its knees, so they made certain not to let the same mistake happen twice.

Over the last 18 months that I’ve had my iPhone, I just haven’t seen the problems that others have seen. At first, I was more than happy to join the parade of people taking shots at AT&T all of the time, but I quickly realized that sometimes a call just gets dropped because you’re walking into an elevator. And that’s what happens when you go into elevators, regardless of who your carrier is.

When I took advantage of AT&T’s app, Mark the Spot, which gives you a channel by which you can report dropped calls, crappy reception, or any other network problems to AT&T, I noticed that a lot of the time I was making reports, it was more common that I was in the lower depths of a building that used to be a parking structure — the equivalent of a bunker. But at work, on the street, in my car, at home, or in a standard building, I haven’t had any problems. I’ve driven 35 miles while on the phone with someone, going from Milwaukee to home, and have had the call not get dropped despite the fact I was bumped between numerous cell towers along the way.

If I had to guess what the real problem with AT&T is, it’s that they didn’t get on the ball fast enough. They were like the RIAA clutching onto CD’s when MP3 players got big, and like newspapers when RSS feeds and blogs became popular. AT&T was late to the game and they’ve been dumping money left and right into getting their networks scaled up appropriately and that doesn’t happen overnight. While today I would say that aside from a few cities, AT&T is actually doing quite well, a culture of knocking them for every little thing has snowballed into a goat-sacrificing bloody hatefest of apocalyptic doom. With such a widespread mutual hatred that people built up early against AT&T, now even when they do things right a lot of people are still complaining because they didn’t do the right thing right. They improved cell coverage in that city but not my city.

But the culture that’s built up around knocking AT&T for bad service blows normal problems out of proportion. Walking into an elevator and having a call dropped gets instantly labeled as a problem with AT&T that AT&T should know how to prevent, and because of the exclusivity of the iPhone, anyone who hears any complaint about a dropped call on an iPhone automatically thinks it’s AT&T’s fault, even though you walked into an elevator or were making your call from the equivalent of an underground fallout shelter (which are the number 1 and number 2 places I have calls dropped). Any other phone on the market, people don’t make such a sudden connection — blame doesn’t automatically point at the carrier. If I’m on my no-name pay-as-you-go el-cheapo phone and I make a complaint to my friends about my phone dropping a call — nobody will know or care the difference about who the carrier is. If I say my iPhone dropped the call, though, everyone likes to take a moment to make a mockery out of AT&T, because it’s easy to make fun of AT&T, because people have been mocking AT&T for several years now because of the iPhone reception.

And what do I think is going to happen when Verizon gets the iPhone? I think they’ll either do spectacularly well in comparison because they’ll have learned from AT&T’s mistakes and have had several years to build up their network infrastructure (plus now the iPhone users of the country will be split among two networks instead of all sucking up the bandwidth on the same network), or they’ll do spectacularly awful because so many people will flock to them at first that they’ll also be bandwidth-shocked. Either way, it plays out better for them because people will consider them the underdog, and more importantly, people will think of them as not AT&T. Meanwhile, in places where AT&T doesn’t have enough supply for all of the demand in cell coverage, I think coverage will improve when network traffic is divided between two networks.

With all of that said — through my travels and my 18 months of never being more than 20ft. away from my phone for more than a few minutes at a time, I just don’t think I’ve found a lot of reasons in my personal experiences to complain about that I’d blame AT&T or Apple for.

Products That Don’t Need Apologies

Yesterday I took my iPhone in to get serviced for the second time. The first time I went in about a year ago because I cracked the screen while climbing around on ladders at work. It was completely my fault but I went to the genius bar and Apple just handed me a new phone at no cost to me.

So the second time that I took my iPhone in (this time for a faulty vibrate switch), a second time I had a hassle-free experience where they just handed me a new phone and that was that. I was in and out of the store in 10 minutes, and because I showed up a little early, I actually walked out of the store before my service appointment was even supposed to be begin.

I hear on a regular basis from people who don’t like Apple just because they love their notion of the free world of Microsoft Windows and Google’s Android that they live in. There will always be something to be said though for a product that just plain works.

Seth Godin wrote an exceptional article the other day on his site about products that don’t need apologies because they always do exactly what’s expected of them:

A cop with a Surefire flashlight doesn’t have to say to her partner, “I’m sorry my flashlight isn’t so bright.” It’s made without compromise for people who won’t compromise.

There are high margins in the business of high-end flatware, for people who don’t want to apologize for the lack of an asparagus fork when they have fancy company over.

One of the most vibrant segments of the stereo business is the category of products that are ridiculously expensive (and really good).

Where’s the cell phone headset that will appeal to people who don’t want to apologize for the quality of their cell phone connection?

People will go out of their way to buy and recommend products that don’t require an apology.

Say what you want to about Apple, about how Steve Jobs is a stubborn prick, and how their products are expensive and how there’s not a single possible reason someone might want to buy an iPad and how in your opinion it’s a useless product. Understand though that Apple is a very successful company. They turn good ideas into great products and cut no corners to make certain they deliver something excellent into the hands of their customers.

When you buy into an Apple product, you’re not just buying their product and some piece of a warranty — you’re buying into a relationship. Something happens and your experience with their product goes sour because something broke or maybe it’s your fault because you cracked the screen — no worries, they’ll let you take a mulligan because they understand that you’re human. Show up with something that’s their fault, and they’ll stand accountable and take care of it, because they know it’s the right thing to do.

Every few weeks someone will badger me about how I can spend so much on a phone and a plan, which with accessories, apps, and such will cost me roughly $2800 over two years. I tell them that I can stand to pay so much because it’s a truly excellent product.

It just plain works.

On the rare occasion that it doesn’t — Apple’s got me taken care. I use my phone everyday as a camera, a GPS, something to keep me busy when I’m bored, for staying connected to the internet and my email when I’m away from a computer, as a music player, and sometimes I even use it as a phone. As a student, a live event tech, an employee, and just as a human being, it’s really important to me that something so integral to my everyday life not disappoint me even occasionally.

With how important each day is to me, something that disappoints me even once in awhile is something that will create havoc at times when I really need to be focused on my life, my education, and my work.

So when next summer comes around, my cellular contract is up, and Apple will presumably be releasing the iPhone 5, I’ll be one of the first people in line to get one. I won’t be there because it’s something really shiny or because I always need to have the latest, greatest toy; I’ll be there because I know Apple will deliver a product that will fulfill my every expectation for it. They’ll put a product in my hand that I won’t ever have to apologize for or that will get in my way of doing the things that are important to me.

And Yes, that’s worth something to me.

Apple’s New App Store Guidelines

jimray:

“We have over 250,000 apps in the App Store. We don’t need any more Fart apps.”

— From Apple’s [new app store review guidelines](http://daringfireball.net/2010/09/app_store_guidelines).I love the direct, decisive, [unsucked](http://unsuck-it.com/) language. Try to imagine such straightforward talk from any other company, let alone a company of Apple’s size and influence.

I find this segment to be the most interesting for a variety of reasons:

We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, “I’ll know it when I see it”. And we think that you will also know it when you cross it.

Source : daringfireball.net